Philosophy on Marketing Training
Wanamaker Educational Services has been providing PRACTICAL training in the Pharmaceutical Marketing arena for over 11 years.
To be an effective Marketer, one needs to have a broad knowledge of all the facets of the Marketing mix as well as to see the BIG PICTURE and think strategically. A challenge for all but the senior most marketers. Marketers do not have to be an expert in each facet, but at least, "know what they do not know", get the right people together and develop the best solutions. To meet this objective we offer "Excellence in Product Marketing". The goal is "Breadth of Knowledge". To assist in this way of thinking we have also developed the "Brand Interdependency Model".
We believe that the best way to learn is to imerse the participants into real life cases. By doing so, one can learn the theory, and then apply what has been learned into a case. We do this by creating a "Fictitious Company and brand". This allows us to bring in "Lessons Learned and Best Practices" across the industry into one case.
If you require more depth, we have several other courses that meet this objective.
Wanamaker Educational Services realizes that time away from the office is a challenge. That is why we offer both facilitated (live) courses as well as E-Learning courses. Check out our current offerings or the Brand Interdependency Model via the tabs above.
Contact us if you require training for your Marketers. It will be worth the investment.
