Fundamentals of Pharmaceutical Marketing
This three-hour course will provide an introduction into the basics of Pharmaceutical Marketing for the new Marketer or for Sales Management that desires to learn about Marketing. This course can be used as pre-work for a facilitator led course, or as a stand alone program if time and scheduling does not allow participation in a facilitator led program.
Learning Objectives:
- To understand the Marketing Process
- To understand the importance of Goal and Objective setting
- To understand the basics of Market Research
- To understand the ways to approach the market and the competition
- To understand the value of a Creative Blueprint
- To understand the importance of developing (as staying true to) a Brand Character
- To understand the basics of Creative Development
- To understand the basic promotional tactics
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