Optimization of your Agency Investment
This three hour program will enhance the participants skill level in optimizing their marketing communications agency investment by providing knowledge, methods and processes that enhance accountability and increase communication.
Learning Objectives:
- To understand the Philosophy and Methodology behind Agency Compensation
- To understand the different functions, roles and responsibilities within an Agency
- To understand the process of creating an annual "Scope of work", Staffing Plan, as well as tactical estimates for individual jobs
- To understand the need for managing the budget (budget vs. actuals)
- To understand the need and value for a Creative Blueprint
- To understand how to evaluate Creative Concepts
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