Branding and Creative Development

Participants will learn how the key branding elements as well as the creative development process. Participants will learn the value of a Creative Blueprint and the development of the Brand Personality. In addition, the participants will understand how to give good creative direction and how to evaluate creative concepts from their Agency. Finally, the participants will understand how to provide productive feedback to their agency.

Learning Objectives:

  • To understand the key branding elements and how they need to reinforce the strategy and personality
  • To understand how to develop a Creative Blueprint
  • To understand how to develop the Brand Personality
  • To understand the Creative Development Process (Creative Cascade)
  • To understand how to give Creative Direction
  • To understand how to give creative feedback to to the agency

 


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