Wanamaker Educational Services

Strategic Decisions in Pharmaceutical Marketing

This program on Strategic Decision making shall assure that each participant begins the educational journey from the same strategic knowledge base. There are certain key strategic decisions that must be made during the lifecycle of a brand. Many times the proper decision is "No". The essence of strategic thinking is deciding what not to do. You cannot be all things to all people. We will discuss the decisions that must be made and do it in a way that is fun and practical.

Learning Objectives:

• To understand the Strategic Planning Process
• To understand how to see the "Big Picture"
• To understand the value of defining your main differentiator
• To understand the Interdependencies of your strategic decisions including implemetation considerations
• To complete a competiive analysis in order to determine your Wins, Loses, Draws
• To understand how to "Block" your competitors advantages while taking advantage of your own advantages