Brand Interdependency Model
One of the hardest lessons to teach an inexperienced Marketer is how to think broadly and to how to consider all the facets of the marketing mix including Implementation and Regulatory. Another frustrating fact is the same mistakes are made over and over again. Once a marketer has become proficient, they are ususally promoted and replaced with an inexperienced person. To try and get inexperienced marketers to think broadly, we have created the Brand Interdependency Model.
The purpose of this model is to let you think in a multidimensional, non-linear fashion as you are developing and assessing your Strategy. It is also a repository of information. Within each facet is a PDF file of Lessons Learned. To access this information go to the url below and follow the instructions.
To access the Brand Interdependency Model go to http://strategy.wanamakerarms.com
User ID: Wanamaker
Password: Strategy
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